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Client Profile
Georgia-Pacific is one of the world’s leading manufacturers and marketers of tissue, packaging, paper, building products and reacted chemicals. Its familiar consumer tissue brands include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri® and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Georgia-Pacific’s building products manufacturing business has long been among the nation’s leading suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers.
“Creativity Works Here”
SOUTH COAST PAPER SOLUTION FOR GEORGIA PACIFIC DESERVES AN A+
Problem: Georgia-Pacific Corporation (GP) manufactured and sold a 150 ream count paper product on the shelves of Wal-Mart - one of the nations leading superstores. Through this relationship with Wal-Mart, Georgia-Pacific was uniquely and strategically positioned to market products and services to hundreds of thousands of customers. However, in an effort to promote a special “Back to School” campaign, Georgia - Pacific found it difficult to launch an in-store promotion in a cost effective way. They also realized they needed a paper product solution that was tailor-made for this new marketing push. Georgia-Pacific found that solution in South Coast Paper.
Solution: South Coast Paper worked closely with Georgia-Pacific on a printed promotional piece that could be inserted inside the reams which already existed on Wal-Mart shelves.
Our company had the converting quality of any full-sized mill, but the flexibility to cut paper in 150 sheets per pack. Through our latest automated technology and equipment, South Coast Paper was able to properly insert Georgia-Pacific’s promotional piece inside the ream. South Coast Paper was also effective in wrapping the reams inside the box, preparing them for delivery, and shipping them for sale directly to Wal-Mart stores across the country.
Benefits:
• Georgia-Pacific’s marketing promotional piece was very cost effective
• Georgia-Pacific was able to grow its sales of other branded items
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